WASHINGTON - Toyota CEO Akio Toyoda apologized personally and repeatedly Wednesday to the United States and millions of American Toyota owners for safety lapses that have led to deaths and widespread recalls. Unimpressed lawmakers blistered the world's largest automaker with accusations of greed and insensitivity.

"I'm deeply sorry for any accident that Toyota drivers have experienced," the grandson of the founder of the Japanese auto giant told the House Oversight and Government Reform Committee. He suggested his company's "priorities became confused" in a quest for growth over the past decade at the expense of safety concerns.

Lawmakers read to him account after account of American customers experiencing unintended acceleration in their Toyotas and being blamed or ignored by the company.

"I hope that moving forward you never again use the excuse that it was driver error," Rep. Jackie Speier, D-Calif., told Toyoda.

"I will make sure that we will never, ever blame the customers going forward," he responded through a translator.

Toyoda told the panel he was "absolutely confident" there was no problem with the electronics of Toyota vehicles and repeated the company's stance that sudden accelerations were caused by either a sticking gas pedal or a misplaced floor mat. Some outside experts have suggested electronics may be at the root of the problems.

Toyota has recalled 8.5 million vehicles, mostly to fix problems with floor mats trapping gas pedals or with pedals getting stuck.

In addition, Toyoda said the company is making changes so brake pedals can override a sudden acceleration and bring a runaway vehicle to a safe stop.

The company said Wednesday it will offer free at-home pickup of vehicles covered by the national safety recall, pay for customers' out-of-pocket transportation costs and provide drivers free rental cars during repairs. The deal - costs to the company weren't specified - was initially announced as part of an agreement between Toyota and New York state.