Introduction of new models of automobiles is a tradition that dates back many years. New car debuts ranged from low key to grandiose – even in small towns.

Perhaps the most elaborate and lively introduction of new cars in Polson occurred Oct. 17, 1925, sponsored by the local Ford dealer – Silver’s Garage.

The day was proclaimed Ford Day and all Ford owners were invited to take part in a 100 percent Ford parade down Main Street. Leading the parade was the Dewey Lumber mill tram car decorated with an American flag. It was followed by many shiny new Fords driven by Pa Silver, J.A. Jones of Ronan, Mayor H.S. Hanson of Polson, and members of the city council. Trucks and tractors followed and the Polson Band played, sitting atop a stack of lumber from Spaberg Lumber Co.

Merchants with decorated Fords included Davis Mercantile, the Polson Steam Laundry and Security State Bank. Then came a huge contingent of Fords of every vintage, loaded with folks competing for prizes. Leaping Lizz the bucking Ford, brought up the rear.

Prizes were given for the best decorated Ford; largest family in a Ford car; oldest Ford; noisiest and most dilapidated Ford; most people riding in a Ford; the Ford truck carrying the largest number of adults; and the five best looking girls in a Ford car.

Hundreds enjoyed a beef barbecue and hot coffee and listened to a speech by R.W. Hinea, Seattle branch manager for Ford.

There was a prize drawing from a tub containing 40,000 tickets. Winner was holder of Ticket No. 26,660 – Mrs. M.E. Rathbone of Polson. She was allowed to choose between a new Ford touring car, roadster, truck or tractor. She chose the touring car.

After the drawing there were more contests: A reverse race; a one-man power race; Ford pie race; ladies’ low car race; Ford tug-of-war. A prize was given to anyone successfully riding Leaping Lizz, a tough old Ford. The Flathead Courier reported that two or three contestants rode the length of the block before being shaken off. The winner (not named) stayed with it until Lizz broke a wheel to end the contest.

A free motion picture show between 3 and 6 p.m. wound up the day’s activities.