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Trying to improve its hand

Alecia Warren | Hagadone News Network | UPDATED 13 years, 1 month AGO
by Alecia Warren
| September 17, 2011 9:00 PM

The expository word might be dropped to the second line, but the mission is unchanged.

Some confusion and fretting has accompanied the Lake City Senior Center's recent transitions, including its name change to Lake City Center/Serving Our Senior Community.

As the nonprofit has focused on diversifying its programs and pursuing more after-hour facility rental, some elderly visitors have voiced frustrations that their demographic is no longer the nonprofit's priority.

"I'm going to say 90 percent of comments are extremely positive, 'We like what you're doing, the food's better, the service is great,'" said Manager Rick Currie. "But then 5 percent are, 'We don't like the changes. We want to go back to the way it was.' Which we can't, because we're continuing to lose money."

It's possible the facility is losing senior visitors over the issues, he added.

"I would be misleading you if I said that was not a concern," Currie said.

So he wants to address it.

The Lake City Center has scheduled a meeting for 5 p.m. Tuesday to discuss the facility's ongoing transformation.

Folks are welcome to give any feedback, from criticism to suggestions, Currie said.

"We want not only to know how they feel about the changes we have made, but also changes going forward they would like to see," he said.

Though only a minority of visitors have raised frustration, Currie assured, he wants to disavow any wrong ideas, especially in light of the panic caused when some Meals on Wheels funding was recently in jeopardy.

"We're dealing with seniors that any change can be traumatic," he said.

Rumors of the center dropping its focus on seniors are just not true, he added.

"The center is here for one purpose and one purpose only," Currie said. "And that is to serve the senior community."

The meeting will not only hit on the new name, but also on changes to center personnel, the nutrition program and Meals on Wheels.

Both the facility's changes and community support are crucial, said Event Coordinator Jessica Logan, because of gradual drop offs in facility participation and volunteers.

"That's something happening on a national standard," Logan said. "A lot of senior centers have seen a drop in participation."

She pointed out that the area already hosts about a 12 percent senior population, projected to rise to 19 percent as the baby boomers count more birthdays.

"If we're looking at attracting baby boomers, we need a place for them to feel like they can come to and socialize and interact and have a well balanced meal," Logan said.

The facility is trying to adapt to new generations of seniors by expanding activities, Currie said, like adding a computer room expected to be ready in about a month.

"We need to attract more seniors," he said.

The center also needs more volunteers to keep up programs, he added, with a gap in volunteers like art and dance teachers and folks to help on bingo night.

Still, there has been success with renting out facility space on nights and weekends to increase revenue, he said.

"Our bookings are on the way up," he said, adding that infrastructure improvements are still planned to lure more outside interest. "And these bookings are what help pay the bills."

Regardless of the changes, he said, the facility will invariably serve the same demographic.

"We're still first and foremost a senior center," he said.

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