Cliff Bennett, director of the Flathead County Animal Shelter with Rusty, a newly arrived large male German Shepherd/Chow mix available for adoption on Friday, August 10, in Kalispell. Bennett is one of the voices behind the new ad campaign to raise awareness of the county-wide license ordinance and the reasons owners should get their dogs licensed. When unlicensed dogs are taken to the Shelter they face a variety of fees: a 30 dollars impound fee, 25 dollars per day housing, a citation from the police department if brought in by the police as well as potential vet bills. Most of this can be avoided by get a vet to verify the dog is current on its rabies vaccination and paying 15 dollars for the license.