COEUR d'ALENE - Blood, sweat, tears and ink.

Aspiring entrepreneur Pete Taylor is putting all that he has into his start-up spice business, SAVORx Spice and Flavor Co., including his body.

Especially his body, actually. That's where the ink part comes in.

"I'd like to get it on my back," Taylor said of the tattoo he hopes to get. "Not my forehead."

What the tattoo turns out to be is anyone's guess.

For $5,000, any person or business can make Taylor's body a human billboard.

It's part of the Priest Lake chef and spice connoisseur's fundraising goal.

"What do you think?" he said, when asked if he was scared. "Of course."

But on the other side of that fear is what the money could help do: Kick Taylor's business out of obscurity and into the limelight.

"Have you ever wanted anything so bad you'd do anything?" the 30-year-old asked.

The fundraising part started after Taylor put all his resources into his marketing video, and obtaining commercial licenses to operate a business near Stateline.

He posted his marketing film on www.kickstarter.com. The site is devoted to giving start-up businesses, artists and musicians a chance to market their ideas by posting videos for free on the site. If the public likes what it sees, it can pledge financial support to get the promotions off the ground.

There's a catch: The videos can only stay up so long.

Taylor has 30 days, until Feb. 19, to raise $12,000, the amount he has broken down to get his business going. If he doesn't make it, all pledges are null and void.

When Taylor posted the video a week ago, the site put it as one of its favorites. The prominent display netted Taylor around $1,700 so far.

Those who pledge also get perks. A few dollars can earn a donor some spices. Ten thousand in giving and Taylor, who has worked in kitchens for 15 years, will let the giver come to India with him as he films a documentary on spice in the spice-heartland.

Five thousand?

The giver is free to decide what Taylor's tattoo should be, and where it goes. Basically, putting a lifelong ad on Taylor's skin.

"She's voiced her opinion," Taylor said of his wife Jessica's reaction to the plan.

But driving the bizarre offer is Taylor's love for all things spice.

His business would focus on their whole, pure forms.

Consumerism has a bad habit of preferring convenience over quality, but like coffee beans, spices begin to lose their punch once they're ground and exposed to light. So Taylor's business would sell high quality whole forms of hundreds of spices out there, regardless of how rare, as well as offering dish-specific packs of all the spices for certain meals.

A bit more nuanced than what you find on store shelves, but worth it, he said.

He would also upload shopping lists, recipes and a video of Taylor instructing how to cook the dish the client just ordered, uploaded to his or her cell phone.

First, he has to hit his fundraising goal. No body part spared, but the forehead may cost extra.