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Love you - and coffee, too

BILL BULEY | Hagadone News Network | UPDATED 13 years, 9 months AGO
by BILL BULEY
Bill Buley covers the city of Coeur d'Alene for the Coeur d’Alene Press. He has worked here since January 2020, after spending seven years on Kauai as editor-in-chief of The Garden Island newspaper. He enjoys running. | March 9, 2012 8:00 PM

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<p>Sharaya Pena prepares a customer's coffee drink Wednesday at Dutch Brothers on Hanley Avenue.</p>

COEUR d'ALENE - The two managers of the two Dutch Bros. coffee stands in Coeur d'Alene are a good team.

Both drink, breathe and sleep Dutch Bros.

Both plan to make their careers with the coffee company.

Heck, they even know each other's age.

"I'll be 29 in May," says Jeff Buller.

"You'll be 30," corrects the 27-year-old Brandi Berline, smiling. "You're 29 now."

"Dang it. Thirty in May," Buller says, laughing. "That's what I meant."

It's OK. Berline can tease Buller all she wants about his age, or pretty much anything else that comes up each day.

That's the way it goes when you're engaged.

They plan to get married not this summer, but next, and certainly coffee, Dutch Bros., will be served at the reception.

"We're still saving, so soon is the date," Buller says.

These are fast-paced, sometimes frenzied days for the youthful couple as they operate the stands on Northwest Boulevard, handled by Brandi, and Hanley Avenue, where Jeff takes charge.

Their days begin early, with Brandi rising around 3 a.m., and Jeff around 4, so they have their drive-through stands ready to open at 5.

They oversee 15 employees, who churn out coffee drinks and "How are yous?" about as fast as drivers roll up to the window.

Lattes, mochas, carmalizers, an old-fashioned cup of joe are passed over with a few friendly words, a smile and wave to folks often in need of a pick-me-up to get through their day.

Blended Red Bulls are wildly popular.

"It's just insane. It rocks," Buller says. "I have quite a few of them every day."

The two Bs, Buller and Berline, have been with Dutch Bros. for eight years, the last two in Coeur d'Alene since moving here in September 2009.

Monday through Friday, 5-1, every other Saturday, and other hours as needed, you'll find them inside, even outside their stands.

No complaints about too much work to do. No whining for a few days off to unwind. Keep the customers happy, keep the staff happy and they're happy, too.

"It's just a fun, every day job," Buller says on a sunny Wednesday afternoon outside the Hanley site. "It's just amazing to come to work, laugh with people, turn music up, dance around, kind of get crazy, be myself and I get paid for it. I love it."

Most managers, adds Berline, handle the daily operations, write schedules, be sure coffee's coming in and going out. But they do more, blending, grinding, serving, marketing, washing and cleaning.

"We run them like they were ours," Berline says.

"It's a little bit more involved," Buller says.

"But we love it," Berline adds. "That's what we want to do."

And there's the competition, too, that drives them to their absolute best.

"Hands down, there is a coffee shop on every corner," Berline says. "But I think what keeps people coming back here is the baristas. The employees are amazing."

It's about high energy, feeling good, sharing vibes, giving folks a lift, maybe a caffeine fix, too in their often frantic mornings and afternoons..

Service, Buller adds, is everything.

"That's our No. 1 focus," he said.

"Knowing drinks, going fast, remembering names, being involved in the customers' life. Some of my good friends up here are my customers."

Buller and Berline share a common background.

Buller came from Eugene, Berline from Grants Pass, when they met during a Dutch Bros. gathering of managers at a Tony Robbins presentations.

The two met over cursory introductions, got to chatting, then talked more.

"We just talked the whole weekend," Buller says, grinning.

That would lead to a relationship and put them on a path that led to Coeur d'Alene.

They love each other, and they love their work, too.

"We've grown so much in that two and a half years. It's looking really, really good," Buller says.

They like the direction they're going and see expansion possibilities.

"Absolutely. We're working on it. We're definitely looking to expand as soon as we can," Buller says. "Our main focus is just maintaining our culture up here, building the brand, getting everyone involved so everyone really knows what Dutch Bros. really means and what it stands for."

But when they go home, one might think they don't talk shop. Surely, they don't chat coffee over dinner.

They do.

It's standard for them to bounce ideas off each other, to consider coffee changes that might attract more drivers to signal for a turn and pull in.

"I can't imagine it working any better than it does now," he says.

There is no line in the sand. There is no rule that says Dutch Bros. can't come through the front door, or come along on snowboarding trips or an outing to the shooting range.

This couple is young, wired and ready.

"We talk about work a lot," Berline said. "It's our life. We live Dutch Bros. We do. We love it. We're here all the time."

Just look at what they're wearing for proof. Their jackets, their shirts, somewhere it says "Dutch Bros."

"Ninety percent of my clothing I have says Dutch Bros. on it," Buller says.

And yes, they like waking up with a jolt of java.

For Berline, it's an Americano with maple and cream.

Buller prefers a straight double shot with a little flavoring and some cream.

"As soon as I walk in. That gets me up, I'm hyper and ready to go," he says.

Employees, they say, sometimes call them "mom and dad" because they're always around, always looking after everything and everyone.

Dutch Bros., they say, is family, and you don't turn that on or off by whims or wants of the day.

"It just moves throughout everything," Buller says.

That's how love is.

Coffee, too.

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