WASHINGTON - Look for a fundamental shift in how scientists hunt ways to ward off the devastation of Alzheimer's disease - by testing possible therapies in people who don't yet show many symptoms, before too much of the brain is destroyed.

The most ambitious attempt: An international study announced Tuesday will track whether an experimental drug can stall the disease in people who appear healthy but are genetically destined to get a type of Alzheimer's that runs in the family. If so, it would be exciting evidence that maybe regular Alzheimer's is preventable too.

A second study will test whether a nasal spray that sends insulin to the brain helps people with very early memory problems, based on separate research linking diabetes to an increased risk of Alzheimer's.

The new focus emerges as the Obama administration adopts the first national strategy to fight the worsening Alzheimer's epidemic - a plan that sets the clock ticking toward finally having effective treatments by 2025.

"We are at an exceptional moment," with more important discoveries about Alzheimer's in the last few months than in recent years, Dr. Francis Collins, director of the National Institutes of Health, declared Tuesday.

But a meeting of the world's top Alzheimer's scientists this week made clear that meeting the 2025 deadline will require developing a mix of treatments to attack the different ways that Alzheimer's damages the brain - much like it can take a cocktail of drugs to treat high blood pressure or the AIDS virus.

Perhaps more importantly, it will require testing possible drugs before full-blown Alzheimer's sets in, when it may be too late to do much good. After all, Alzheimer's starts ravaging the brain at least a decade before memory problems appear. And doctors don't wait until the worst symptoms appear before treating heart disease, cancer or diabetes, noted Dr. Reisa Sperling of Harvard Medical School.

"Once the train leaves the station of degeneration, it might be too late to stop it," Sperling said. "We need to define the critical window for intervention."

Future therapy is far from the only goal of the first National Alzheimer's Plan. It's a two-pronged approach, promising to provide better and support for overwhelmed families along the way.

"A lot more needs to be done and it needs to be done right now, because people with Alzheimer's disease and their loved ones and caregivers need help right now," Health and Human Services Secretary Kathleen Sebelius said in announcing the plan.

Among the first steps: A new website - www.alzheimers.gov - that Sebelius called a one-stop shop for families offers easy-to-understand information about dementia and links to resources in their own communities. The government will offer free training to doctors and other health providers on how to spot the early signs of Alzheimer's and care for those patients. This summer, a campaign will begin to improve public awareness of Alzheimer's, important in reducing the stigma that helps fuel late diagnosis and the isolation that so many affected families feel.

Patient advocates applauded the move, and country music legend Glen Campbell, who has Alzheimer's, appeared on Capitol Hill to urge more research.

Alzheimer's "has been in the shadows for far too long," said Eric J. Hall of the Alzheimer's Foundation of America. The plan "provides solid stepping stones toward substantial change."

Already, 5.4 million Americans have Alzheimer's or related dementias. Barring a research breakthrough, those numbers will jump by 2050, when up to 16 million Americans are projected to have Alzheimer's.

There is no cure, and the five medications available today only temporarily ease some symptoms. Finding better ones has been a disappointing slog: Over the last decade, 10 drugs that initially seemed promising failed in late-stage testing, Sperling said.

Moreover, scientists still don't know exactly what causes Alzheimer's. The chief suspects are a sticky gunk called beta-amyloid, which makes up the disease's hallmark brain plaques, and tangles of a protein named tau that clogs dying brain cells. One theory: Amyloid may kick off the disease while tau speeds up the brain destruction.

Previous studies of anti-amyloid drugs have failed, but that new international study will test a different one, in a different way: About 300 people from a huge extended family in Colombia who share a gene mutation that triggers Alzheimer's in their 40s will test an experimental drug, Genentech's crenezumab, to see if it delays onset of symptoms. The study also will include some Americans who inherit Alzheimer's causing gene mutations.

Meanwhile, there are brain-protective steps that anyone can take that just might help, Dr. Carl Cotman of the University of California, Irvine, told Tuesday's NIH meeting.

"It's just a well-kept secret," he said.

The advice:

--Your brain is like a muscle so exercise it. Intellectual and social stimulation help build what's called "cognitive reserve," the ability to withstand declines from aging and dementia.

-Getting physical is crucial also. Clogged arteries slow blood flow to the brain, and people who are less active in middle age are at increased risk of Alzheimer's when they're older. "Any time your heart is healthier, your brain is healthier," said Dr. Elizabeth Head of the University of Kentucky.

--Don't forget diet, she added. The same foods that are heart-healthy are brain-healthy, such as the omega-3 fatty acids found in fish.