COEUR d'ALENE - It's a world record like any other world record, sure.

So like any other crown, it was made to be broken.

And while Coeur d'Alene, Post Falls and all other local mothers can be a part of making the top score topple, a baby is required.

In recognition of World Breast Feeding Week, Kootenai Health and Mothers Haven are hosting The 'Big Latch On' this Saturday.

Latch on?

That's where the baby comes in.

For the second year in a row, mothers are invited to bring a blanket or lawn chair and sit down and breast feed their babies together. The goal is to raise awareness for young mothers on breast feeding during its recognition week Aug. 1-7, but also to break the world record for the most mothers feeding their kids at once.

"We're hopeful that this year will be even bigger than last year," said Eileen Bagan, RN and head of lactation services at Kootenai Health - the medical center designated by World Health Organization as a "Baby Friendly" hospital for all it offers mothers and their newborns.

First up, a little education.

New mothers should know it shouldn't feel uncomfortable when the baby latches and that feedings can range from 5 minutes to an hour so they should let the child take its fill. And as each day progress past the first week with the newborn, the mother should hear the baby taking in more and more.

Also, avoid alcohol and caffeine before feeding, the latter of which passes through the milk as fast as its name implies and "zips us up it will zip up the baby," Bagan said.

Don't forget that the healthier the mother's diet, the better. And if mom has a glass of wine at dinner, wait at least two hours before feeding again.

But back to that attempted record, which was set last year at 8,862 during the, albeit relatively small, worldwide event.

Moms are asked to register at 9:30 a.m. at Mother's Haven, 2112 North Government Way, a retail shop and support center for new parents. The big latch starts at 10:30 a.m., in a grassy lawn where snacks and beverages will be provided. But the baby will have to stay fastened for at least three minutes to count, so fake swigs won't fly.

Last year, 22 mothers (and babies) participated.

But this year's goal is loftier, because records - all records - are only place holders so the ambitious have something to shoot for.