Another year has passed and here we are again, Ironman Cd'A 2013. This event has such a huge impact on both the participants and their families. One aspect of Ironman that impresses me so much is how it exposes kids to fitness, drive and dedication. These children watch their mom, dad or siblings train for months then come together as a family to cheer them on. I am always struck by how passionate the kids are when it comes to supporting family who are participating in the race.

I am so grateful that the organizers include these kids by putting on the Ironkid fun run every year. My son, Gabe, has run in the Ironkid fun run over the last few years and this small race is a big deal for him and most of the other children who run in it.

My child is filled with awe and admiration for the athletes and it leaves him inspired to be healthy, active and, yes, a little driven to someday run with the big dogs.

If there was ever a time where our kids need great role models, it is now in our fast- paced and fractured society. Childhood obesity is epidemic, many families are in crisis and healthy lifestyles tend to be lost with our children. Who better to be that role model than you: mom, dad or family member. Sports and fitness is a very tangible activity that children can understand. Involving your kids in these activities will teach them follow through, respect, confidence and self-discipline.

A recent study in the UK found that children whose parents did little to no physical activity had a 50 percent greater risk of being unfit than children with more physically active parents. Younger children tend to imitate the behaviors of people around them, so imagine the powerful message they are getting when surrounded by a group of healthy family members while being included in their active lifestyles.

Research shows that physically active parents have a high percentage of physically active children. In one recent study of boys and girls 12 and younger who had highly active parents, the children were four times more likely to have an active lifestyle and participate in a sport as compared with children who had inactive parents.

Anyone who has raised a child knows the significance of parental influence. Although there has been limited data on just how much our actions are imprinted on our children, it is fair to say our kids mirror what we do for the most part. Both the good and the bad.

At times, raising children may make you feel like you need superhuman powers, but being a positive role model is as simple as taking care of yourself with health and fitness. Remember, by taking care of your own health, it becomes rewarding for you, your family and the people around you. I think it is so important that our kids believe in us, their parents, and believe that we make great life choices that will help carry them forward in life.

For those of you who read my column on a regular basis you know I frequently encourage you to be a role model with health and fitness. As we look around this weekend please notice and thank the athletes that have inspired the ones they love and made a positive impact in their lives.

Judd Jones is a director for the Hagadone Corporation.