COEUR d'ALENE - People will see red at Coeur d'Alene City Park on July 6.

Ferrari red.

The Northwest Region of the Ferrari Club of America will converge with their cars of speed and luxury at the park on Saturday during Fourth of July weekend with a free show from 9-11:30 a.m.

"There will be a lot of red with some other colors mixed in," said Tom Sparks, a local Ferrari owner who is helping organize the event.

Sparks said he expects about 20 Ferraris to be on display and the club hopes to make Coeur d'Alene the home to an annual event after this first year.

"We're hoping that anyone who simply wants to see the cars attend," Sparks said. "You don't have to own a Ferrari."

Sparks, who works for Coeur d'Alene police, said he's a Ferrari owner because of the car's history and they are "full of passion."

"This is a passionate brand of cars and they don't make many of them," he said.

The brand, founded by Enzo Ferrari in 1929 as Scuderia Ferrari and based in Maranello, Italy, moved into the production of street-legal vehicles in 1947. It has been known for its participation in racing, especially Formula One.

"The creator almost single-handedly rose Italy from the ashes of World War II," Sparks said.

Sparks said the car owners at the show will have a stay-in-school message for kids.

"The message is that hard work generates opportunities," Sparks said. "The cars are a demonstration of what hard work can do."

Some people identify Ferraris with TV shows such as "Miami Vice" and "Magnum P.I."

Attendees can also vote on their favorite car at the show.

Sparks said he expects some cars valued at more than $300,000 to roll in. Some Ferraris are valued at $1 million.

There will be a combination of newer and older cars at the show. Many Ferrari owners only put about 2,500 miles a year on their cars.

"They're not driven for transportation as much as enjoyment," Sparks said, adding that his car, a 1996 F-355, is valued between $60,000 and $70,000.

After the show, the cars, escorted by police, will parade down Sherman Avenue.

"That will be a bit of a rarity," Sparks said.

Sparks said Coeur d'Alene was chosen for the show because it's not far from the coast, beautiful scenery and friendly people.

"The weather is more predictable here than it is in Seattle in July," Sparks said. "The downtown is also eclectic and homey. Many Ferrari owners tend to live on the coast, so they're willing to drive five hours.

"It's the perfect combination for these people."