SANDPOINT — When adventure seekers and outdoor sports enthusiasts are looking for their next big thrill, a little simplicity goes a long way.

With the official launch of Rush-On, an online platform designed to match individuals with adventure packages, business founder and CEO Devin Dufenhorst seeks to provide just that experience. The combination of an online marketplace with a simple, categorized interface is a potent combination that has local economic development experts excited for its potential growth.

“We sell adventure,” Dufenhorst said. “But whether it’s for a family outing whitewater rafting or corporate retreat heli-skiing, pushing the limit of the human body, testing fears, and trying something new is invaluable.  That is when people feel most alive, it is a feeling and experience they hold onto forever.”  

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