NEW YORK - Holiday creep, it seems, is here to stay, and it's spookier than it used to be.

The blending of holiday traditions - think Hanukkah bush - now kicks off with Halloween in a variety of ways.

Here's a peek at the holiday bleed:

ELF ON THE SHELF

That little guy in the Santa suit comes with a rhyming book. He's a stuffed "scout elf" that mysteriously moves around the house and can't be touched as he reports on who's naughty and who's nice between Thanksgiving and Christmas Eve. Kids are encouraged to name their elves.

Well, meet the new Switch Witches of Halloween.

They've got their own kit with a rhyming book and a black-hatted witch doll. Not-so-oddly, the rhyming structure is a la "'Twas the Night Before Christmas," and kids have a little space in the back where they can name their witch.

The book, "Switchcrafted: The Story of the Switch Witches of Halloween," instructs kids to leave the witch their candy hauls in exchange for a healthier toy. Unlike the elf, Switch Witches can be touched - and they're not spies, said co-creator Audrey Kinsman, a mom of two boys in Denver.

"Absolutely," she said when asked if the elf inspired the Halloween newcomer, which costs $29.99 and was launched a month ago. "We have the elf and we love our elf."

Kinsman has Celiac disease, and she has a 4-year-old with a severe milk protein allergy. Candy isn't all that fun, but Halloween is just as magical as Christmas, she said.

HALLOWEEN EGGS

The Easter tradition of decorating eggs in pretty pastels has morphed into spooky or playful takes for Halloween.

Consider this pumpkin egg project that landed on a 2004 cover of Martha Stewart Living magazine: A centuries-old Ukrainian dying technique called pysanka was used to draw a design with wax. The eggs were then dipped in dye and held close to a flickering flame so the wax melts away to reveal the decoration.

The little pumpkins were placed in a cozy nest of hay and twigs.

HALLOWEEN TREES

These days, Christmas trees aren't just for Christmas, or even Hanukkah for that matter.

Look no further than the Halloween display at Bronner's Christmas Wonderland, which touts itself as the world's largest Christmas store.

Founded by Wally Bronner in 1945, Halloween and the fall harvest mark the official start of the holiday season at the store in Frankenmuth, Mich.

The store has a 98,000-square-foot sales floor nestled on 27 acres in the state's Little Bavaria region.

A religious man, Bronner wasn't one for ghouls and goblins, but Halloween is hard to get around these days.

"In the past few years we've gotten more and more Halloween ornaments and trims. People love Halloween. It's a tremendous holiday," said Sarah Schlegel, Bronner's decorating coordinator.

Her staff decorated a 4-and-a-half-foot tree with round orange pumpkin and white spiderweb ornaments.

So is the calendar just one big holiday now?

"You know it really is," Schlegel laughed. "People will take a tree that size and decorate it all year round for the seasons and different holidays."

Trick or Peeps!

The sugary, marshmallow chicks - once the delight of Easter alone - have been reinvented for just about every occasion, including Halloween.

One box of five green chicks comes with a plush, 5-inch "witch chick" with a black hat. Orange pumpkin Peeps can be had as singles or in a 24-count tray, along with white ghost-shaped Peeps. There are chocolate-covered Peeps and cats in the flavor of chocolate mousse, said Matt Pye, vice president of corporate affairs for Just Born, the company that owns Peeps and is based, where else, in Bethlehem, Pa.

Halloween Peeps account for 8 to 10 percent of sales, he said, behind No. 1 Easter and No. 2 Christmas.

"It's a small part of the business, but it's growing," Pye said.