Walmart assisting Flathead Food Bank

Walmart has launched the spring “Fight Hunger. Spark Change. Campaign,” a nationwide initiative inviting the public to take action in the fight against hunger.

Working with food companies such as Campbell’s, ConAgra Foods, General Mills, Kellogg, Kraft and Unilever, Walmart is offering its customers three ways to help families in need in their local communities. Through the campaign, Walmart aims to donate up to $3 million to Feeding America and its nationwide network of 200 food banks, including the Montana Food Bank Network. 

“This campaign will help Flathead Food Bank to meet the needs of hungry people in our community,” the local food bank said in a press release. 

Food banks are currently facing the time of year known as the “spring hunger gap” when food supply is often at its lowest level. To raise awareness and help provide meals to those in need, Walmart and its suppliers are inviting customers to take action in store and online.

Through May 3, customers can fight hunger and spark change in three easy ways: 

o Take the #WeSparkChange Challenge — Customers can take a picture of six friends who share their commitment to fight hunger, representing the one in six people who may struggle with hunger in the U.S. Then, post the picture on Facebook, Instagram or Twitter as a public post with the hashtag #WeSparkChange. For each public post connected to the hashtag #WeSparkChange, Walmart will donate $10, up to a maximum donation of $1.5 million, to Feeding America on behalf of its affiliate food banks. 

To generate more donations, customers can post multiple pictures, tagging friends and challenging them to take their own photo within 48 hours. 

To kick-off the challenge, Walmart will make an initial donation of $1.5 million to Feeding America, with the goal of reaching a total donation of $3 million based on the public’s participation, enough to help secure 30 million meals. 

o Buy participating products — Purchase one of 240 participating products in Walmart stores nationwide and the supplier will make a donation to Feeding America. For every item purchased, a meal will be secured for the local Feeding America food bank in that area.

o Donate at the register — For the first time, customers can make a donation on behalf of their local Feeding America food bank at the register during checkout. 

To learn more about the campaign, including details on participating products, visit www.walmart.com/fighthunger, or contact the Flathead Food Bank at 752-3663.