If you’ve ordered pizza from Domino’s recently, you’ve probably noticed an advertisement for Jingle Books.

Jim Hightower, the owner of all four Domino’s Pizza restaurants in the Coeur d’Alene area, has been a supporter of education for a long time and decided that’s how he would help.

For a several-week stint, anyone who orders a pizza for delivery or take-out, will see the ad.

While Hightower was on the Coeur d’Alene school board, he learned about the transition kids take from learning to read through third grade, and then reading to learn from fourth grade onward. If students are not proficient in reading by the time they enter fourth grade, they have a higher chance of dropping out, going into poverty or falling into crime.

Jingle Books, led by Dave Eubanks, collects children’s books for kindergarteners through third-graders to encourage North Idaho youths to read. This year, Jingle Books gathered enough books to give each kindergartener through third-grader in Kootenai County six books to take home.

“When Dave came up with that concept, I was floored,” Hightower said. “It’s such a great program, it should expand to more cities.”

This year, Hightower wanted to help Jingle Books a lot. So, Domino’s printed 10,000 flyers to stick on its pizza boxes and each store hosted a donation box where people could drop off books.

The Domino’s stores in the Coeur d’Alene area are still accepting donations through Saturday, Dec. 24.

“I think it’s so great to help the kids in town,” Hightower said. “A lot of kids have zero books at home, and to get six books is amazing. My message to everyone out there is to read with your kids; there’s nothing else that gets them ready for life more than sitting down and reading a book.”