Breakfast in the Moseley household is served on a table that’s just as much for business as it is for family.

Danielle Moseley registered her new business, Idaho Chicks, in July as an LLC in Coeur d’Alene. She now spends time at that table and in her guest room during the day making the various apparel and household goods that carry her business’ brands.

Idaho Chicks is a lifestyle brand that taps into the culture of Idaho to share a common identity through items like hoodies, beanies, tank tops, shirts, woodworking, mugs, wine glasses and other items that catch her interest.

Moseley said she’s also working a men’s line of shirts and hats bearing another logo she’s soon to test out: IdaHunk.

Her business doesn’t have a storefront or website. It’s all conducted through Facebook, where she receives and fills custom order requests from people in the North Idaho area.

Although the brand is new, she said she was surprised to see on television one of her beanies on a fan at a Green Bay Packers game.

Her products have found their way to St. Maries, a gift shop in Harrison and recently in Jitterz Espresso stands.

The process is simple. Send her a message via the Idaho Chicks Facebook page and she’ll custom-make the item requested when her kids are otherwise engaged.

Her first priority, she said, is her full-time position as a stay-at-home mom raising her one-year-old girl and three-year-old boy.

“I wouldn’t allow this to get in the way of that if it ever came to it, but I just think that it benefits us and the community has been great with it,” she said. “It works though. They know mommy is doing her crafting.”

Moseley said this also leads to late nights staying up until 2 a.m. to complete orders, only to wake up 5 a.m. to start the day with her kids.

She said she will even deliver orders herself — when her children are cooperative, that is.

She and her husband, Steve, drove through Idaho a year ago, but hadn’t expected to stay.

They had lived in Alaska, she said, where Steve still commutes to intermittently for his current work in the Alaskan oil industry. They made the move to Idaho after becoming enamored with the community.

They had owned a supplement store before closing business when she got pregnant. She said she needed to focus on caring for her children.

Moseley said it’s a team effort now with her business and her little ones.

“While we’re sitting down, I’ll let them color while I do my designs,” she said. “We just find time to do it together, whether they’re watching Mickey Mouse or eating.”

Her husband will take over watching the children when possible, which frees up time to focus on building her business.

“The trend that I see is that it’s definitely growing. The response and feedback is just how fast it’s grown over a couple months,” Steve said. “It feels like one big family. It’s good to be in that category. It’s like a patriotism towards Idaho.”

Moseley said she wants to build relationships with local businesses and help foster a positive connection to the local community by promoting the idea of “buying local.”