During the month of January, Schweitzer offers first time skiers and riders packages and incentives to encourage them to take up snow sports as part of the national “Learn to Ski & Snowboard Month” program.

“LSSM offers those that are curious about learning something new, affordable lesson packages to get them out on the mountain,” said Nikol Hampton, Schweitzer’s Snowsports School director. “For example, someone who has never skied or snowboarded before can get a lesson, lift ticket, and rentals for only $40. That’s an amazing deal on what could become a lifetime love of winter sports.”

Schweitzer Marketing Manager Dig Chrismer agreed January is the perfect month to take up the sport.

“We live in such a geographically diverse region and one that continues to inspire us even in the coldest months,” she said. “Living in this region keeps us active all summer long and that shouldn’t stop as we head into winter. As we say in the ski industry — ‘humans weren’t meant to hibernate.’ So get out on the snow and learn to love winter to its fullest. ”

“This is also a great opportunity to find shared experiences for the whole family. It’s never too late for parents to try something new, right alongside their children. Learning new winter sports together is a great way to enjoy our winter mountain culture.”

Schweitzer also offers a “Ski-4-FREE in 3” lesson program consisting of three days of lessons, rentals and lift tickets for just $165. Upon completion of the program, participants receive a Grad Pass that gives them free skiing or snowboarding from March 13, 2017, until Schweitzer’s season ends.

“Just start your lessons in January and by March, you’ll be ready to explore more of this amazing mountain,” said Hampton.

Information: www.schweitzer.com