Applications sought for IDC travel, grant program

BOISE — The Idaho Department of Commerce-Tourism Development is now accepting applications for the Idaho Regional Travel and Convention Grant Program for the 2020 grant cycle, according to a press release from the agency.

Applications must be submitted via the Department’s online portal by 4:30 p.m. (Mountain Time) April 1, 2020.

Created in 1981, the Idaho Regional Travel and Convention Grant Program is funded through the collection of a 2% tax on the sales of hotel, motel, private campground and vacation rental accommodations.

The Idaho Travel Council (ITC) oversees the grant program which distributes funds to non-profit, incorporated organizations which have a viable travel or convention program in place.

The ITC has the goal of promoting the State of Idaho and the designated travel regions within the state through:

Meaningful programs to promote scenic attractions and tourism assets of the state;

Return on investment through reporting that validates the best use of marketing dollars to achieve overnight stays;

Use of cooperative marketing opportunities to leverage budget and market penetration;

Collaboration and consolidation of marketing projects with partners to align strategies and leverage consistent messaging; and

Media opportunities that have an ability to target a broader market base or specific niche audiences.

For more information about the Idaho Regional Travel and Convention Grant, including a detailed application schedule and an application preview visit: https://commerce.idaho.gov/tourism-resources/itc-grant-program

For questions or access to the grant portal, please send a request to [email protected].