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Army closing recruiting stations, moves effort online

Lolita C. Baldor | Hagadone News Network | UPDATED 4 years, 8 months AGO
by Lolita C. BaldorRobert Burns
| March 20, 2020 5:15 PM

WASHINGTON (AP) — The Army on Friday became the first military service to announce it is shutting down all of its recruiting stations around the country in an effort to prevent the spread of the coronavirus.

Gen. James McConville, chief of staff of the Army, told Pentagon reporters the service will move to “virtual” recruiting, wooing recruits more aggressively through a variety of social media sites and other online activities. He said the shutdown is “happening right now as we speak," and may continue through the weekend.

The Marine Corps said that it is keeping its recruiting stations open, and so far there were no reports of the Air Force or Navy shutting theirs down.

The move comes as the Army works to recover from recruiting shortfalls and struggles in recent years, prompting leaders to develop more programs to reach young people online.

Army Secretary Ryan McCarthy said it's not yet clear how long the shutdown will last, saying the service will take things day by day.

“It's all going to depend on duration” of the new virus, he said, adding that the Army was having a good recruiting year so far.

The Marine Corps, meanwhile, said recruiters are taking steps to protect themselves and any recruits that come in.

"Marine recruiters are taking all preventative measures to protect themselves as they interact with the public, and are currently screening applicants scheduled to ship to recruit training to identify individuals who may have heightened risk factors for exposure to the novel coronavirus,” said GySgt Justin Kronenberg, spokesman for the Marine Corps Recruiting Command,

The Army met its enlistment goal in 2019, after failing to hit recruiting numbers a year earlier, for the first time in 13 years. The target goal for recruits was lowered from 76,500 in 2018 to about 68,000 last year.

Army leaders have increased the number of recruiters and beefed up efforts to connect with young people through online sports and similar events.

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