On Third Avenue East, the street filled with live music, small businesses and kids with cotton candy as the Polson Chamber of Commerce kicked off a new concept on Aug. 22.  

The Business Pulse Block Party was launched by the Polson Chamber as a new format to address people’s busy schedules while providing networking, learning and a social gathering for the community.  

“This is a new concept for us, welcoming all ages in the community,” said Chamber President Joslyn Shackelford. “But beyond business, there’s activities for children and it’s a great summer night to gather.” 

Brady Phenicie, who's on the chamber board of directors, explained the organization has tried monthly luncheons and SPASH events that highlight one business but has lost money on the luncheons. This low-cost quarterly event offers an opportunity to bring in 20 businesses and organizations to connect with the community and each other.  

Phenicie said social media marketing doesn’t work as well in a small community like Polson and the block party was an opportunity for businesses to meet face-to-face.  

“We're always trying to get new members. One of the reasons we're having this event is to meet other businesses, get their names out there,” Phenicie said. “It is just trying to get out there, meet people and hopefully, have a good time.”  

Phenicie explained that the benefits of being a chamber member include social media marketing, and other advertising and networking options they have within the community. The cost of being a member can vary but Phenicie said it averages $150 a year.  

Phenicie said both their office employees have been working non-stop to pull off this event and without them he couldn't have done it.       Ruby Epperson takes in the bubbles outside White Fish Credit Union at the Block Party. (Emily Messer/Leader)
   The Polson Chamber of Commerce had 20 businesses join them at the Business Pulse Block Party on Aug. 21. (Emily Messer/Leader)

    Claire Shackelford learns about the 4-H members projects during the Block Party on Aug. 21. (Emily Messer/Leader)