DALLAS – Potato Expo 2026, North America's largest annual potato industry conference and trade show, is heading to Dallas from Jan. 6-8 at the Gaylord Texan, according to an announcement from the National Potato Council. The event, hosted by the National Potato Council, invites U.S. and international potato supply chain partners to connect, share insights and collaborate to kick off the new year. 

"Potato Expo remains the industry's essential meeting place,” NPC President and Washington state potato grower Ted Tschirky wrote in the announcement. “Bringing the entire supply chain to Dallas expands on the success of Potato Expo’s 17-year history and provides a powerful start to the business year, building the relationships that drive our future." 

This year’s event will feature more than 30 educational sessions and 180 exhibitors filling up 100,000-plus square feet of trade show space, according to the announcement. Attendees will gain insight into the future of farming through educational content that ensures industry professionals stay informed on the latest research, regulations and market trends. 

This year’s programming emphasizes innovation and advocacy. Cutting-edge sessions, including "Using Soil DNA, Tissue RNA and AI for Potato Production," will be featured. The lineup also includes a live recording of the Eye on Potatoes podcast, featuring a discussion with NPC CEO Kam Quarles and Randy Russell, President of The Russell Group, on defending and enhancing potatoes at the federal level. 

Potato Expo serves as a forum to foster collaboration between national and state potato associations, as well as the rest of the industry, according to the announcement. Potatoes USA, United Potato Growers of America, Potato Sustainability Alliance and others meet throughout the week to organize and plan for the new year. The full schedule can be found at potato-expo.com/potato-expo-2026-schedule. 

"Dallas is the perfect backdrop for the largest gathering of the potato industry,” said Hollee Alexander, NPC Vice President of Industry Relations & Events. “With just two months before Potato Expo 2026, we encourage everyone to register and book your exhibit space to ensure your company is front and center in Texas when the industry unites.” 

For more information or to register, visit potato-expo.com.