COEUR d'ALENE — Mountain Madness Soap Company had something special to be thankful for during the Thanksgiving holiday. 

The Sherman Avenue shop was featured in the PBS series "Northwest Profiles," which spotlights small business owners focused on local craft, food and beverage products throughout the Pacific Northwest. 

The episode aired on Thanksgiving night on KSPS. 

In a post to social media Monday, Mountain Madness thanked PBS for the opportunity — and the community that made it all possible. 

"We truly admire PBS’s commitment to insightful, educational television that’s accessible to everyone," the post read in part. "Our customers are the beautiful reason our story and our soap truly shine. Thank you for being the heart of everything we do."

Mountain Madness has been a beloved member of the downtown business community since 2016 and grew from owner Jennifer Morsell's passion project that began over 25 years ago in North Pole, Alaska.

To watch the "Northwest Profiles" episode and experience the full story of Mountain Madness, visit https://www.pbs.org/show/northwest-profiles/. 

Mountain Madness Soap Company is located at 310 E. Sherman Ave.

This story was edited on Dec. 2 to reflect that the name of the PBS show is "Northwest Profiles."

Now the TidBits

New and Upcoming

• Described as a "state-of-the-art" pickleball facility, The Flying Pickle is coming to Post Falls. Check theflyingpickle.com for updates.

• Better Together Coffee Company will be opening in December at 1502 N. Third St. in Coeur d'Alene, in the former Linden Coffee space.

• Family Automotive Sales and Service at 1820 W. Hayden Ave. has signed on as a U-Haul neighborhood dealer, offering essential services like U-Haul trucks, trailers, towing equipment and moving supplies.

• An AutoZone auto parts shop is under construction at U.S. 95 and Dakota Avenue in Hayden, next to Dirty Birdy Car Wash.

• Spokane-based Golden Rule Brake is under construction at 3627 N. Government Way, Coeur d'Alene.

• Offering pickup, delivery and some indoor dining, Sahara Pizza is now open at 9627 N. Government Way, Suite C in Hayden.

• The Man Shop will be opening a new location in the Prairie Crossing shopping center, which is currently under construction at the intersection of Prairie Avenue and Highway 41.

Ongoing Projects

• 7-Eleven is set to open soon at Government Way and Appleway Avenue, taking the place of the former Wells Fargo building.

• A four-story 151-room Hyatt Place Hotel is opening soon in Millworx development on Fourth Avenue in Post Falls; the Hyatt Hotels and Resorts website shows bookings available as soon as mid-January of 2026.  

• The restaurant space at 501 E. Sherman Ave., formerly occupied by Collective Kitchen, will house an Italian restaurant.

• Regional chain Twigs Bistro is coming to the new Thomas George building at the corner of Third Street and Front Avenue in Coeur d'Alene. The restaurant could open as early as December and will offer Twigs’ “core” menu that includes a wide variety of entrees, handhelds, pizzas and popular sharable dishes like “Twigs Fries,” Moroccan beef and calamari.

• The Habit Burger Grill is taking the place of the former Pizza Hut at 212 W. Appleway Ave. The chain, known for its "Charburgers," is eyeing an opening sometime in late spring or early summer 2026. This location will be a first for North Idaho.

• Post Falls Brewing Company is opening a new location in the former CDA Cider Co. space at 1327 E. Sherman Ave. "We know we have big shoes to fill in this spot," the brewery shared to social media in part.

• A Club Pilates studio is opening Dec. 11 at 900 N. Highway 41, Suite 8, Post Falls. In anticipation of the new studio, Club Pilates is offering 20% off the lifetime of the membership and no enrollment fee for its first 50 founding members. For more information on memberships, visit clubpilates.com/postfalls or call 208-626-2163.

• A four-story Residence Inn by Marriott is under construction on Northwest Boulevard between Emma Avenue and Davidson Avenue.

• National chain Raising Cane's Chicken Fingers will be opening its first location in North Idaho at the corner of U.S. 95 and Neider Avenue. The restaurant will be 3,368 square feet and have a dual-lane drive-through. Other national retailers, including Jersey Mike's, Nothing Bundt Cakes and a Sleep Number store, have also applied for development at that site.

• 7-Eleven is coming to Post Falls; this one is planned for the southeast corner of Pleasant View Road and Seltice Way.

• With many options for food and beverages in an elevated space, Rooted Social House is eyeing an opening sometime this year at 310 N. Spokane St. in Post Falls. In a recent social media post showcasing interior design concepts for the building, HDG architecture said, "Rooted builds on a growing cluster of HDG-designed spaces, each contributing to a more connected, walkable, and character-rich district in Post Falls."

• Idaho Central Credit Union, or ICCU, will open a branch location in Rathdrum. More details to come once construction gets underway.

• Work is underway on the new Local Market building at Highway 41 and Hope Road in Post Falls. Another new Local Market is planned for Best Avenue and 15th Street in Coeur d'Alene. Both markets will have an emphasis on produce, fresh flowers, coffee and products sourced from local vendors in addition to freshly made deli sandwiches, pastry bars and premium espresso coffees with drive-throughs. They will also include gas and electric car charging.  

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Have a tip on happenings in the local business world? Contact Hailey Hill at [email protected].