COEUR d’ALENE — Businesses are not “competing” with Artificial Intelligence, says Intellitect founder and owner Mark Michaelis.

Instead, the competition is with businesses who are already using it.

“There’s a whole sweep of operations that AI does better than humans,” Michaelis explained during Thursday’s AI Innovation Summit at The Coeur d’Alene Resort attended by about 75 people.

In the business world, AI is being implemented on an increasingly massive scale to automate many data-collecting tasks.

According to Elias Khalifeh, AppDirect senior manager of product management, 82% of executives plan to integrate AI agents into their business model by 2028. The industry itself is projected to be worth $50 billion by 2030.

AI is changing the way business is conducted at every level, from client interactions to website design.

The days of using “flowery” language and keywords to increase website traffic is becoming a thing of the past, said Hagadone Technologies web services administrator Ben McGaughey.  

The goal of a website’s design, he explained, should be that it gets pulled and cited when an inquiry is plugged into an AI search engine like ChatGPT or Microsoft CoPilot.

“The way we now write for websites is with intent and authority,” McGaughey said.

It’s also changing the way people tell stories, said LuciHub CEO and founder Amer Tadayon.

In a demonstration of LuciHub’s AI capabilities, Tadayon requested a scripted business pitch and that it be presented through a voiceover — all of which was completed by LuciHub in under three minutes and could be translated into multiple languages.  

“We did in minutes what would have literally taken weeks or months to do,” Tadayon said.

AI empowers creators to harness “the power of the right moment,” he said, as content is increasingly being created in real time.

But power comes with responsibility.

Determining what AI content should be considered “harmful” is still a topic of uncertainty within the industry, Michaelis said.

Khalifeh agreed.

“Using AI without any guardrails can put AI into the hands of the wrong people,” he said.

Other concerns discussed included the technology’s impact on creative arts, environmental footprint and unclear legal implications of AI content ownership.

“Things are changing really, really fast,” McGaughey said.  

    McGaughey
  

    Khalifeh
  

    Tadayon