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Grooveberries sees surge in sales following Charlie Kirk tribute

HAILEY HILL | Hagadone News Network | UPDATED 5 months AGO
by HAILEY HILL
Staff Writer | September 18, 2025 1:09 AM

COEUR d’ALENE — Jim Gavras didn’t make the 62-mile drive from Deer Lake, Wash., to Grooveberries just for frozen yogurt Wednesday.

As soon as he entered the shop, Gavras presented owners Chase and Sarah Gibson with a $100 bill, which was received with smiles, handshakes and hugs.

“I wanted to support the place,” he said.

Grooveberries, located on Main Street in Riverstone, has garnered many such supporters — and nationwide attention — this week after adding stickers memorializing conservative activist Charlie Kirk to its yogurt cups.

The shop has been “extremely busy,” the Gibsons said, with donations pouring in nationwide from people wanting to “pay it forward” by paying for local customers’ frozen treats.

“As fellow parents of three young children, we really resonated with Erika Kirk’s mention of their daughter’s ‘blueberry budget’ in her address to the nation,” Sarah wrote in a post to social media. “We are going to be supporting her and this fund in the midst of their daddy’s ‘work trip with Jesus.’”

Grooveberries plans to donate 25% of its sales to Erika Kirk.

“I had been praying about what I could do to continue his cause,” Chase said. 

Sarah, in turn, had the idea of designing stickers to place on the yogurt cups.

The couple said Kirk’s Christian views resonated with their faith.

“He was all about the salvation of souls and spreading the word of God,” Sarah said. “We wanted to continue his legacy, even in his silence.”

Groveberries has been around since 2012. The Gibsons bought it about four years ago.

While the shop has seen a recent increase in sales, even selling out of frozen yogurt at times, Grooveberries’ tribute to Kirk has not gone without pushback.

The couple has received death threats online and over the phone. In one instance, police were called after someone “made a scene” inside the store, Sarah said.

“We always just say that we’re still praying for them,” she said.

Grooveberries plans to continue with its tribute to Kirk as long as there is demand from the community.

“The good has outshined the negativity,” Sarah said.


Jim Gavras, left, visited Grooveberries from Deer Lake, Wash., on Wednesday to make a $100 donation toward the shop’s fundraising efforts for the family of Charlie Kirk. Pictured with Grooveberries owner Chase Gibson.
Grooveberries in Coeur d'Alene has seen a significant uptick in business after announcing fundraising efforts for Erika Kirk, wife of the late Charlie Kirk.

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