River Fest celebrates 50 years of the Flathead Wild and Scenic River

Flathead Rivers Alliance and American Rivers invite residents and visitors to celebrate the 50th anniversary of the Flathead Wild and Scenic River designation during River Fest on Friday, July 10, from 5 –9 p.m. at Marantette Park in Columbia Falls. 

This free community celebration honors one of America's most renowned river systems. The North, Middle and South Forks of the Flathead River inspired passage of the National Wild and Scenic Rivers Act in 1968.  

In 1976, the Three Forks of the Flathead River became part of the national system of protected rivers that the act created. Today, less than half of 1% of rivers in the United States receive this highest level of protection, making the Flathead Wild and Scenic River a nationally significant conservation success story. 

"This milestone is about more than celebrating the past, it's about inspiring the next generation of river stewards," said Sheena Pate, executive director of Flathead Rivers Alliance. "For 50 years, the Flathead Wild and Scenic River has been protected under this designation, safeguarding clean water, world-class fisheries and recreation, exceptional wildlife habitat, and unforgettable experiences.” 

As a longtime champion for healthy rivers in Montana and nationwide, American Rivers is proud to cohost River Fest. 

"The Flathead River continues to shine as an example of how thriving communities depend on free-flowing rivers and clean water,” said Lisa Ronald, Northern Rockies associate conservation director with American Rivers. “American Rivers is honored to celebrate this landmark anniversary alongside Flathead Rivers Alliance and the many partners, businesses and community members who will continue to steward this special river for the next 50 years.” 

River Fest offers something for everyone, including live music by Boot Juice, a limited-edition 50th anniversary beer from Sacred Waters Brewing, commemorative juices from Vibrant Roots, a variety of local food trucks and Sweet Peaks Ice Cream. 

There will be educational exhibits and hands-on activities from regional conservation and recreation organizations, family-friendly games and activities, as well as special guest speakers celebrating the river's history and future. 

River-themed raffles, merchandise, and community engagement opportunities will round out the night. 

River Fest attendees will have the opportunity to connect with organizations working to protect rivers, public lands, recreation opportunities, and outdoor education, including American Rivers, Flathead Rivers Alliance, Flathead National Forest, Glacier National Park Conservancy, Bob Marshall Wilderness Foundation, Montana Kayak Academy, DREAM Adaptive Recreation, River Management Society, Montana Fish, Wildlife and Parks, North Valley Search and Rescue, Badger-Two Medicine Alliance, Gateway to Glacier Trails, Glacier Institute, Flathead County Library and the Western Montana Conservation Commission. 

All proceeds from raffles, beer sales, ice cream sales, select concessions, and event merchandise directly support Flathead Rivers Alliance's nonprofit river conservation, education, stewardship, volunteer, river access improvement, and river safety programs that help protect the Flathead Wild and Scenic River for future generations. 

The event also celebrates the partnerships that have protected and enhanced the Flathead River for decades. River Fest is made possible through the generous support of American Rivers, Freedom Bank, Whitefish Credit Union, Slow Burn Records, the City of Columbia Falls, Columbia Falls Area Chamber of Commerce, Discover Columbia Falls, and many additional sponsors, partners, and volunteers. 

To make attending easy and convenient, free shuttles will be available between designated parking areas in Columbia Falls and Marantette Park, thanks to Glacier Guides and Montana Raft and Glacier Raft Company and Glacier Anglers.