CONTRIBUTED CONTENT: Is synthetic turf right for your yard?

Keeping a lawn green through the Inland Northwest’s hot, dry summers is no small task. Many homeowners are looking for options that save water, reduce maintenance, and still look beautiful year-round. For Brad Mulvey and Amy Wilson, that challenge — and the solution — became the foundation of their family business.

Brad owned and operated a landscaping company for 16 years, working hands-on with homeowners across Northern Idaho. He saw firsthand how much time, money, and frustration went into maintaining traditional lawns. He focused on zero scaping, for water conservation in the area. Meanwhile, Amy spent 15 years in hospitality, building her career around service, communication, and creating experiences that make people feel taken care of. 

In 2020, they combined their strengths and launched Synthetic Turf Inland Northwest (STINW)— a company built not just on technical skill, but on a genuine commitment to treating customers like neighbors.

“Brad understands yards. I understand people,” Amy says. “Together, we wanted to create something that felt personal, honest, and rooted right here at home.”

Today’s synthetic turf is a far cry from the stiff, plastic-looking products of decades past. Modern turf is designed to look and feel like natural grass while standing up to everyday life — kids, pets, backyard gatherings, and even putting greens. It’s used in residential yards, around pools, playgrounds, sports areas, and commercial landscapes.

For many families, the biggest benefit is freedom from maintenance. Synthetic turf doesn’t require mowing, watering, fertilizing, or chemical treatments. That means less time spent on upkeep and more time enjoying your outdoor space — especially during the Inland Northwest’s hottest months when irrigation demands spike. Quality products can last for years with minimal care. Synthetic Turf Inland Northwest installs turf manufactured by Synthetic Turf International in Dalton, Georgia, made from nontoxic materials and backed by a 20-year warranty.

Amy meets with homeowners to learn about their goals, walk the property, and provide clear, honest estimates. Brad oversees installation with the same attention to detail he brought to his landscaping work for nearly two decades. Their approach is simple: family-owned, hands-on, and focused on doing the job right.

“We’re not a big corporate outfit,” Brad says. “We’re your neighbors. We want your yard to look incredible because we take pride in the work we do.” For homeowners exploring synthetic turf, STINW encourages people to ask questions, compare options, and choose a solution that fits their lifestyle — whether that’s a low-maintenance lawn, a backyard putting green, or a durable play area for kids and pets. To learn more or schedule a consultation, visit turfidaho.com or call 208-649-6423.