Innovation drives wellness industry

For the past 25 years, Mountain Meadow Herbs has been driving innovation in the wellness industry through its pure and potent herbal supplements.  

From a small garage operation to a thriving full-scale production and fulfillment facility, the company has experienced continuous business development throughout its history. What began in the rural Amish and Mennonite communities has grown into a nationally recognized supplement brand and is poised for breakthrough growth heading into 2027. 

Wellness innovation is central to Mountain Meadow Herbs’ success story. This can best be seen in its flagship product Gentle Birth.  

Gentle Birth is a liquid herbal supplement that helps prepare a woman’s body for labor. It is a formulation based in the tradition of Amish midwifery yet packaged and produced with the potency of modern-day ingenuity. What makes it especially innovative is how unique it is in the dietary supplement market. Labor and birth support products are few and far between, and none match the effectiveness of Gentle Birth. 

Since hitting the mainstream market in early 2019, Gentle Birth has seen an increase in sales of over 650%! Discovered by many moms through viral TikTok, Instagram testimonials, and strong sales performance on Amazon, Gentle Birth has established itself as a leading formula in the category of prenatal and labor prep supplements. This success has introduced customers to the vast array of herbal supplements and driven Mountain Meadow Herbs’ growth in their women’s wellness categories. 

To keep up with this demand, the team at Mountain Meadow Herbs made several advancements to its herbal extracting process, which both shortened the processing time by a third and increased the potency by more than 30%. Additionally, advancements were also made to the liquid bottling process to increase efficiency and accuracy. These developments have enabled them to scale in manufacturing capacity as they grow into larger markets. Manufacturing innovation has enabled the company to keep up with its growing demand without compromising quality or efficiency. 

From a team of 18 in 2013, Mountain Meadow Herbs has grown into a team of 30-plus employees with job functions ranging from positions in operations like production, quality control and shipping to positions in sales like marketing and customer service. Having a fully engaged team representing all major areas of the business function has enabled Mountain Meadow Herbs to work congruently on new initiatives and growth processes.  

In 2023, the wellness innovation continued as Mountain Meadow Herbs chose to rebrand itself to appeal to its rapidly growing women’s market. Their target market became young “crunchy” moms, those seeking natural supplement solutions for their pregnancy, postpartum and all-around family needs. With this shift, Mountain Meadow Herbs rolled out hot pink branding, updated its logo and reannounced itself to its customers as a brand on the cutting edge of supplement innovation.  

Rooted in a rich tradition of herbal wisdom, Mountain Meadow Herbs has emerged as a supplement brand providing whole family solutions for the modern mom and strong employment opportunities for our local community. 

Brandon Lodien is the chief executive officer at Mountain Meadow Herbs.