ARTICLES BY COLLEEN BARRY/AP BUSINESS WRITER

Ferrari looks to burnish brand value

MILAN - Ferrari's sleek sports cars and souped-up Formula 1 racing machines have made the prancing horse logo among the world's most powerful brands. Now, as the company prepares for a public listing, it wants to cash in on the cachet.

COEUR D'ALENE PRESS | UPDATED 11 YEARS AGO