It is time to once again devote this space to a question and answer session with successful local people who have used the Internet, or in this case, Internet marketing, to build their business.
COEUR D'ALENE PRESS | UPDATED 10 YEARS, 8 MONTHS AGO
Recently, a client forwarded me a link to an article about Google's Hummingbird update because she was worried about how it would affect her SEO campaign. Hummingbird is the name of the most recent update to Google's search algorithm and it's pretty big news in the digital marketing world. You …
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 2 MONTHS AGO
As advancements in technology shape our everyday lives, a common complaint is that our digital world - our computers and gadgets, our dependence on the Internet, our virtual landscape - is decreasing the amount of actual human contact and diminishing the importance of face-to-face relationships.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 3 MONTHS AGO
I've written one article devoted purely to content and have mentioned its importance in most of my other humble offerings. Here it is again: The content on your website and the content you share via other routes is the most important element to your digital presence and the future of …
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 3 MONTHS AGO
Movies and cinema have played a critical role in my life beyond just being a form of entertainment, and I imagine that most people reading this have a similar connection to the films of their time and those of today.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 4 MONTHS AGO
I last wrote about the continued importance of SEO and touched upon Google's recent Penguin 2.0 update, and here we'll delve a little deeper and wrap some key points I mentioned.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 4 MONTHS AGO
SEO stands for Search Engine Optimization and it's a subject matter we've looked closely into and have touched upon in most of the articles in this section. The reason for its frequent appearance is obvious - it's really that important. It is imperative that the business owner operating in this …
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 4 MONTHS AGO
Internet consultants and the field of digital marketing have emphasized the importance of content repeatedly and the significance of great content will not diminish with the passing of time. In fact, it will only become greater. We continue to see a rise in the number of small and medium businesses …
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 6 MONTHS AGO
I recently talked about the significance of Google+ and how you can use it as an integral part of your digital marketing. Now let's look at Facebook and Twitter.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 6 MONTHS AGO
Google+ is Google's foray into the social media realm. It comes as no surprise that Google would want a piece of the pie - one filled with revenue potential of obscene proportions. And Google's entry into the market is a seamless transition considering how well they built their infrastructure to …
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 6 MONTHS AGO
Recently we had our annual WSI conference for the Hagadone group here in Coeur d'Alene. We were fortunate enough to have the president of WSI, Doug Schust, come join us from Canada to speak about all the latest developments for our company and digital marketing.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 7 MONTHS AGO
In past weeks, we've explored, in depth, many facets of Internet marketing. I wanted to take a breath and put on the brakes for a moment to highlight some fundamental elements of the digital marketing world.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 7 MONTHS AGO
A landing page is, literally, where your online visitors "land." It is your web page that is displayed when a visitor clicks an online advertisement, or a link from search engine results pages. This may or may not be your home page, but it definitely needs to be a page …
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 7 MONTHS AGO
From time to time, I'll devote this space to a question and answer session with successful local people who have used the Internet to boost their business.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 8 MONTHS AGO
A business blog today is much more than an online journal for companies to share news and views. An effective blog can change the way your customers perceive your business. As your credibility becomes increasingly evident, a growing audience starts to recognize the distinction between you and your competitors.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 8 MONTHS AGO
Before delving deeper into all the powerful resources available to you, it's worth looking at the overall digital landscape. The Internet, in all its glory, is progressing at a phenomenal pace. "Digital" comprises a mix of different channels such as social networks, websites, email; mobile devices such as smart phones …
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 8 MONTHS AGO
Are you struggling to make your presence felt online? Do the deeper pockets of your larger competitors keep you from increasing your market share? Should you invest more in organic marketing (SEO) or incorporate a paid advertising program (PPC) in your overall digital strategy?
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 8 MONTHS AGO
Smart phones and tablets have surpassed PC-based web browsers in local searches. Search is the most critical piece of Internet marketing. In the coming weeks, I will continue to stress the importance of search engines, and how they will determine the longevity of any business in any market.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 9 MONTHS AGO
The era of mobile devices is here, and now. People are spending more time than ever before on their mobile devices, using Internet applications to connect to their entire world of friends and information. A Microsoft study shows that by 2014, mobile Internet usage will overtake desktop Internet usage.
COEUR D'ALENE PRESS | UPDATED 11 YEARS, 9 MONTHS AGO
