Snowstorm delivers for Whitefish’s holiday ski rush
KELSEY EVANS | Hagadone News Network | UPDATED 2 weeks, 2 days AGO
A cold front delivered just in time for the holiday week rush at Whitefish Mountain Resort, laying down enough powder to notch an all-time single-day visitor record.
Christmas morning saw bare lawns in the valley after an unseasonably warm and rainy December, and the resort entered the holiday period behind budgeted skier visits by almost 25%.
But thick flurries started coming down on Dec. 26 and temperatures plummeted after. The summit picked up over a foot of snow and the rest of the holiday week saw occasional bluebird skies and an inversion day.
“Visitation was even stronger than we'd anticipated across all our lines of business starting the day after Christmas,” said Chad Sokol, the resort’s public relations manager. “We were fortunate to receive over a foot of snowfall and a few sunny days during this time, which no doubt generated enthusiasm and contributed to our successful week.
“Thanks to new snow and our abundance of open terrain — at a time when much of the western United States is experiencing low snowpack — we were able to nearly overcome the deficit during the 10-day stretch from Christmas through New Year's weekend.”
The resort set a new single-day record with more than 9,600 skier visits on Dec. 27. That day also saw the highest number of season passholders ever counted in one day. Passholders accounted for about half of the day's total visits.
A skier visit is counted when a lift ticket, frequent skier card or season pass is scanned at a chairlift for the first time on a given day.
New Year's Eve also topped the charts as the second busiest day ever, with more than 9,500 skier visits.
Dec. 27 brought parking challenges. It was the only day in which parking lots filled to capacity.
“We continue to urge our local passholders to carpool or utilize the free S.N.O.W. Bus, especially on busy days with fresh snow,” Sokol said.
By Jan. 4 the resort reported 115 inches to date with about 95% of skiable terrain open.
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