Assure Painting is kicking off the grand opening of its new office at 115 W. Ironwood Drive with a ribbon-cutting ceremony July 14 at 11 a.m. 

Project Specialist Shelia Sprinkle said they are excited to be in their new space. 

“We’ll have so much more to offer our clients — an actual office where we can consult with them on their projects — and one to meet with our vendors to discuss our upcoming projects,” Sprinkle said. “We’ll also have a color consulting area to go over our customers’ projects and expectations, and a private space for our estimator and project manager. All of this will help better serve our customers.” 

Assure Painting is owned and operated by Ed Assed and his wife, Emily Wellingtion. The company has over 25 years of industry experience in residential and commercial markets throughout North Idaho and Washington. 

“I actually started painting when I was 13 years old — worked in an autobody shop painting show cars and race cars,” Assed said. “As I got older, I worked in commercial construction, tried my hand at logging for 10 years and then got into residential construction. I saw painters having a good time and thought, maybe I should do that instead.” 

Assed said he ended up working for Everhart Painting out of Spokane and a few other companies, gaining the much-needed experience to open his own paint business in 2001. 

“Things were a little different back then. Everybody in Idaho was looking for the cheapest thing they could get,” Assed said. “Now, people are looking for someone they can trust, someone that's going to do what they say they're going to do, get it done in a reasonable amount of time. And that's what we seem to be really good at.” 

Assed attributes much of his recent success to Sprinkle, who worked 11 years at Mallory Paint Store, based in Woodinville, Wash., where she helped open 16 locations, including one at the old Wall Paint Center in Spokane, and six years as a Sherwin-Williams sales rep. 

“Her product knowledge is unmatched in this area — she knows more than some of our reps do about their own products,” Assed said. “Between our experience, application and efficiency in customer service, and the knowledge that she brings, we're all on the same page for using the right product for the customers' hopes and dreams, desires and plans of action.”   

Another part of Sprinkle’s job description is business development. 

“I go to various organizations and promote our business,” Sprinkle said. “We advertise in a local magazine — on social media — Facebook — Instagram and TikTok. We are also getting ready to re-release our website.” 

Assure Painting is licensed, bonded and insured. Visit www.assurepainting.com or call 208-446-4991 for more information. 

    The Assure Painting crew, from left, are Marek Wallace, Josh Wallace, Corrin Wallace, Ed Assed (holding Elias Wallace), Emily Wellington, Sheila Sprinkle and Brandon Sprinkle.
  

    Assure Painting painted the Centennial Bridge in 2016
  

Now the TidBits  

New and Upcoming 

• Les Schwab Tire Center is opening on July 29 at 1656 N. Nicholson Center in Post Falls.

• Two Moms & Tots, a childcare service for kids ages 6 weeks to 5 years, is now open at 104 W. 11th Ave., Suite A, in Post Falls.  

• Dragon Fly Support Services, a mental health and substance use counseling facility, is now open at 601 E. Seltice Way in Post Falls.  

• The Sierra Ranch Chili at 200 W. Hanley Ave. in Coeur d'Alene is now open.

• The Coral Cafe is open at 1524 E. Sherman Ave. in Coeur d'Alene.

• The Mad Baby Thrift and Consign is open at 5380 E. Seltice Way in Post Falls.

• Vintage Antique Mall is now open at 7352 N. Government Way in Dalton Gardens. 

• People’s Waffle, 400 N. Fourth St. in Coeur d’Alene, is open. 

• The Spill the Tea and Benzo Box at Greensferry Road and Seltice Way in Post Falls is open. 

• Hyatt Place, a 151-room hotel, 1213 E. Fourth Ave. in Post Falls, is now open. 

Ongoing Projects    

• Spokane-based Golden Rule Brake is nearing completion at 3627 N. Government Way, Coeur d'Alene.

• A state-of-the-art pickleball facility, The Flying Pickle, is coming to The Pointe at Post Falls at 140 N. Beck Road.   

• Mor Furniture for Less, one of the West Coast’s largest furniture retailers, is opening a showroom this summer at the Prairie Shopping Center in Hayden.  

• American Universal Storage is planned for Spirit Lake along Highway 41, across from the Jiffi Stop.    

• The Ross Point Gas Station is under construction at 310 N. Ross Point Road in Post Falls.   

• Coeur Dance Arts is a new dance studio under development at 4131 Early Dawn Ave. Suite 105B, Post Falls. Classes are expected to begin mid-summer; check coeurdancearts.com.    

 • Jefe's Tacos and Tequila has filed for its business license. The opening date is undetermined at this time.    

 • A new commercial building is planned for the Riverstone development at 1570 W. Tilford Lane and will bring at least one new dining option to the area. The 7,500-square-foot mixed-use building's targeted finish date is this summer.    

• The 33-unit, mixed-use "Nonna" building across from Post Falls City Hall on Spokane Street is anticipated to be completed by October of 2026. 

 • A five-story, 173-room Hilton Dual Brand Hotel is planned for a 2.71-acre parcel of land off Lee Court and Appleway Avenue in Coeur d'Alene. The project's start and completion dates haven't been determined     

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Have a tip on happenings in the local business world? Contact Bob at [email protected].